DAVOS, Switzerland, Jan. 25, 2018 (GLOBE NEWSWIRE) — In a podcast session during the World Economic Forum with Robert and Barney Swan, the father-son explorer duo who flew to Davos directly after their 600-mile journey across Antarctica, Global GoalsCast, a podcast that inspires and empowers listeners to take action around the Sustainable Development Goals (SDGs), presented the first global Climate Change Sentimeter in partnership with the data science company CulturIntel.
Hosted by Global GoalsCast co-hosts Claudia Romo Edelman and Edie Lush, the session with the Swan explorers took place at the Arctic Basecamp at Schatzalp in Davos in an effort to bring the climate change topic into the center of the World Economic Forum, by reporting the global mindset, igniting discussion and sparking action on this key global issue.
This session marks the global debut of the CulturIntel algorithm using machine learning and artificial intelligence tools to mine the sentiment and mindset of the people towards the Global Goals from open digital discussions, across the G7 countries, Mexico, Colombia and India. This analysis was based on over 40 million digital discussions, making it one of the largest data sets ever used to understand the voice of the citizens and their relationship with the SDGs.
The CulturIntel Sentimeter reported a concerning split in global mindset on climate change, resulting in 61% being alarmed and worried and 39% either questioning the issue or being neutrally concerned; therefore, ranking other issues as bigger priorities. The analysis reports most discussions associated with the global climate change are 71% focused on the problem, with only 14% focused on solutions and 15% predictions. This highlights a world that is concerned, yet finds it difficult to articulate or get engaged in positive and practical ways to bring solutions forward.
This finding confirms the need for platforms like Global GoalsCast, that was “inspired by and launched to deliver content and stories to demystify the SDGs and positively engage everyday citizens, giving tangible actions to contribute to solutions towards creating a more sustainable world,” said Romo Edelman.
“We hope this partnership between Global GoalsCast and CulturIntel in Davos allows us to not only inspires and empower leaders with human-driven-insights but also engages everyday people to be part of solutions for a more sustainable world,” said Liliana Gil Valletta, Co-founder and CEO of CIEN+ CulturIntel and WEF Young Global Leader.
The Swans further highlight the need for action against climate change during the recently released episode of Global GoalsCast Journey Across Antarctica: The Swans and Climate Change that was featured in Apple Podcasts on January 22nd, 2018.
Tune in to Global GoalsCast on Apple Podcast to learn more.
About Global GoalsCast
Global GoalsCast co-hosted by Claudia Romo Edelman, Special Advisor for UNICEF and expert on marketing for social causes, and Edie Lush, Executive Editor of Hub Culture and well-known journalist and communication coach, is a female-run podcast aiming to inspire a new generation of early-adopter, millennial activists by turning to the rise of the podcast movement. It inspires and empowers listeners to take action and contribute to making the world a better place. Each episode brings to life the stories of global sustainability heroes, from the known to the unknown, shares high quality data, and provides numerous ways in which they can take action and personally contribute to progressive global efforts aimed at achieving the 17 Sustainable Development Goals by 2030.
About Hub Culture
Hub Culture is a collaboration network established in 2002. We are building the foundations of a virtual state through the development of technologies. Ven, the world’s first digital currency, it the stable, green engine of the Hub economy. HubID is your digital identify passport and data vault. Zeke is an artificial intelligence, a learning algorithm at your service. These and other services help our members build worth worldwide. We invite you to join us via the Hub Culture and Ven apps and at HubCulture.com.
CulturIntel is a proprietary methodology using machine learning, artificial intelligence and big data tools to mine everywhere there is an open-sourced digital discussion to report actionable insights, across segments, globally. This award-winning algorithm mines the unbiased and unsolicited voice of the people across all digital channels, beyond social media, to measure and rank sentiment, drivers, barriers and factors influencing people’s mindset and decision journeys.
CulturIntel’s Social cultural intelligence™ insights have been published by Harvard University and featured by various media outlets like Forbes, Fox News, among others. The method has been recognized as a disruptive and top innovation by MM&M, PM360 and the World Economic Forum Impact Lab. For more information about CulturIntel visit www.culturintel.com.
An infographic accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/8dcea63e-7d4b-4a22-88ef-b626339e944c
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